How to Get More Airbnb Bookings

Radu Nicolae
Jun 11
3 min read

Updated: Jul 10

Maximise Your Listing with Professional Airbnb Photography in London

In today’s crowded short-let market, especially in a city like London, just having a stylish space isn’t enough to guarantee bookings. Guests make fast decisions based on what they see—and that means your photos can make or break your success.

If you’re wondering why your listing isn’t getting clicks or struggling to convert views into bookings, the answer may lie in your imagery. This guide explores how professional Airbnb photography, particularly from a London property photographer, can completely transform your listing’s performance.

Why Great Photography Is Essential on Airbnb

Airbnb is a visual platform. Guests scroll through dozens—sometimes hundreds—of listings before deciding where to stay. The listings with the best images almost always win.

Here’s why professional Airbnb photography matters:

Better first impressions: Your lead image is your shopfront. It needs to stand out.
Increased trust: High-quality photos give guests confidence in what they’re booking.
Higher search ranking: Airbnb’s algorithm promotes listings that get clicks and conversions—great photos drive both.
Fewer cancellations: Accurate visuals reduce misunderstandings and build transparency.

The Common Mistakes Hosts Make

Many hosts underestimate the power of visuals and rely on phone snapshots. The result?

❌ Dark, grainy, or distorted images

❌ Misleading room angles or poor layout choices

❌ Missed opportunities to showcase unique selling points

If your property has a beautiful view, stylish furniture, or period features—these should be highlighted with intention and expertise.

Minimalist bedroom with gray bed, navy and pastel cushions, dark velvet curtains, horse statue on dresser, large window view of trees.

Why Work With a London Property Photographer?

Not all professional photographers understand the Airbnb landscape—so hiring someone with experience specifically in property photography and the London rental market is key.

Here’s what you gain:

🎯 Local insight: London homes are unique. From Georgian townhouses to minimalist lofts, a specialist knows how to showcase character that appeals to travellers.
💡 Lighting mastery: London’s natural light can be inconsistent. A local pro knows when and how to shoot each space for the best results.
🛋️ Styling support: We’ll help prep your space for camera-ready presentation—focusing on layout, balance, and detail.
🚀 Fast turnaround: Most pros deliver edited photos within 24–72 hours, so you can update your listing quickly.

What to Expect From an Airbnb Photography Session

A great shoot is more than point-and-click. Here's how the process usually works:

1. Pre-shoot planning

We discuss your listing’s strengths, audience, and amenities to target key visual selling points.

2. On-site styling

We help tweak furnishings, arrange cushions, adjust lighting—whatever’s needed to enhance appeal.

3. Professional shooting

Wide-angle lenses, tripods, and natural light techniques are used to capture bright, inviting rooms that feel spacious and clean.

4. Editing and delivery

Your images are retouched (without over-editing) to enhance clarity, colour, and contrast. You’ll receive a full gallery optimised for Airbnb and web use.

Real-Life Impact: Results from London Hosts

After switching to professional photography:

A Hackney host saw a 42% increase in views and bookings within two weeks.
A Notting Hill flat began attracting longer stays and international guests, thanks to imagery that highlighted its boutique design.
A multi-unit host achieved Superhost status within a quarter—partly due to the professionalism conveyed through consistent photos.

DIY Prep: What to Do Before the Shoot

Even with a pro, your space should be photo-ready. Here's how to prepare:

✔️ Clean every room thoroughly

✔️ Declutter shelves, countertops, and bedside tables

✔️ Hide cords, bins, and personal items

✔️ Add lifestyle touches: a coffee setup, folded towels, or fresh flowers

✔️ Turn off overhead lights and open curtains for natural daylight

Final Thoughts: Sell the Stay, Not Just the Space

Airbnb guests aren’t just looking for a place to sleep—they’re looking for an experience. Professional photography is what helps them visualise themselves in your space. It sets the tone, tells a story, and ultimately influences whether they book your property or move on.

If you’re a London host serious about standing out, investing in expert Airbnb photography is one of the fastest and most cost-effective ways to grow your income and improve your guest experience.